Page 43 - Leadership Format System

SECTION I RECRUITERS MENTALITY
The Presentation
Step 3
Business Opportunity Presentation
Purpose: To Sell the dream.
THE PRESENTATION
There is no meeting more important than your next Business Opportunity Presentation (BOP). The main purposes of a BOP:
1. Resell the dream to your existing Leaders.
2. Teach existing Leaders how to sell the dream.
3. Sell the dream to new prospects and set a follow-up Get Started Interview in the
next one or two days.
Before you see what actually happens in the BOP itself, it’s time to take a deeper look at the dynamics of a successful meeting.
Create “The Mozone” - running the Dream-Selling Machine and creating an exciting, quality, professional recruiting environment. Capitalize on the magic of crowds, the synergy that
is created by large groups of people.
The more people you have, the greater sense of urgency to get in and get started.
The excitement and enthusiasm become contagious. The success of your meetings will be dictated by the size of your crowds. With Hegemon Group International, you have so much to work with, it’s nearly impossible to give a “bad” presentation.
• The BOP
The psychology of the BOP has proven to be highly successful. All you have to do is learn how to master it.
• The One-on-One BOP
The second option is the one-on-one BOP. Focus on how to make a powerful one-on- one presentation.
• The HOP
The third option is the HOP. The Home Opportunity Presentation provides an intimate atmosphere for friends, family and colleagues.
For training and educational purposes only. Not to be used with the public.
41
Section I — RECRUITERS MENTALITY