Page 17 - Leadership Format System
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SECTION I RECRUITERS MENTALITY
Prospecting
Step 1
Developing A Target Market
Purpose: To max-out and organize your available resources to attract the people necessary to accomplish your goals.
PROSPECTING
Just as a building contractor cannot construct a building without a large supply
of raw materials, a Hegemon Group International empire builder needs a large pool of prospects to plug into the system to build a distribution empire.
You can divide prospecting into five areas:
I. Natural Market
• Friends,neighbors,relatives,co-workers,socialcontacts, business contacts
• Anybody and everybody
II. Friendship Farming
• Turning strangers into friends to create a new natural market
• Nobody can show how much you know until they know how much you care.
III. Friendship Borrowing System
• Relationship marketing through our third-party referral system
IV. Prospecting for Industry Professionals
• Using HGI-approved videos, ads, letters, the HGI website, etc... to expand your prospecting tools.
• Life Insurance
• Annuities
• Property & Casualty
V. Social Networking Through Social Media
• Facebook
• Twitter
• MySpace
• LinkedIn • Pinterest • Instagram • Meetup
• YouTube • Live Journal • CafeMom • MyLife
• Google+ • Tagged • Ning • MyYearbook
For training and educational purposes only. Not to be used with the public.
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• RegistredRep.Advisors • Securities Reps
• Mortgage Brokers
• RealEstateAgents
Section I — RECRUITERS MENTALITY
