Page 18 - Leadership Format System

SECTION
I
Recruiters Mentality
I. Natural Market
Create a Target Market List
Making a target market list should be a top priority of any new associate.
Make the list the start of an exciting business adventure. From this list, you will build a business and potentially transform the lives of the people on it.
Important Keys to Developing Your Prospect List:
1. Never make your list on your own.
Complete your prospect list with your Leader, and make sure to involve your spouse when possible.
2. Add names, don’t eliminate them.
Resist the tendency to eliminate people from your list because you think they’re too busy or make too much money. That is a major mistake. Remember, it’s not just who you know, but who they know also.
3. Use the “Executive Memory Jogger.”
The purpose is to “jog” your memory for every quality person you know.
4. Identify the “Top 25” on your list.
Your list should have a minimum of 100 names to start and grow to as many as 300 or even 500. But once you develop your list, you need to quickly identify the “Top 25” and begin contacting them immediately with your Leader. The people on your “Top 25” list should have the following general qualifications:
• 30+ years old
• Married
• Dependent children
• Homeowner
• Solid business/career background • $40,000+ household income
• Dissatisfied
• Ambitious
For training and educational purposes only. Not to be used with the public.
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